AI answer engines like ChatGPT, Claude, and Perplexity are changing how users find information. Here's how to optimize your presence for these new traffic sources.

1) Understanding AEO (Answer Engine Optimization)

AEO involves optimizing your content to be cited by conversational AIs. Unlike traditional SEO targeting search results, AEO targets direct answers generated by AI.

2) Create structured and factual content

AIs favor well-structured, factual, and up-to-date content. Use lists, tables, FAQs, and verifiable data. Avoid generic or overly promotional content.

3) Optimize with JSON-LD schemas

Structured schemas (FAQPage, Article, LocalBusiness) help AIs understand your content. Make sure to include FAQPage on your main pages and Article on your blog posts.

4) Target conversational queries

Users ask natural questions to AIs ("How do I optimize my site for Law 25?"). Create content that directly answers these questions with clear and concise responses.

5) Maintain NAP consistency

For GEO (Google Engine Optimization), ensure your Name, Address, and Phone are consistent everywhere: website, Google Business Profile, local directories. AIs check this consistency.

6) Publish content regularly

AIs favor recent and regularly updated sources. Publish fresh content regularly and update existing pages with new information.

7) Use citations and sources

AIs like to cite reliable sources. Include citations, verifiable statistics, and links to authoritative sources in your content.

8) Optimize for voice search

Voice queries are often longer and conversational. Create content that answers complete questions rather than isolated keywords.

9) Monitor your AI presence

Regularly test your presence in ChatGPT, Claude, and Perplexity. Ask relevant questions to your sector and see if your business is mentioned.

10) Combine AEO and traditional SEO

AEO complements SEO, it doesn't replace it. Continue optimizing for Google Search while creating AI-adapted content. Both strategies reinforce each other.

AEO/GEO: How to Appear in ChatGPT and AI Answer Engines